Goodies ROI : calcul ultime intégrant valeur tangible et intangible

Comment calculer véritablement ROI goodies intégrant bénéfices tangibles et intangibles ? Découvrez méthodologie complète capturing valeur réelle business.

Components valeur complète

Valeur tangible directe

Revenue directement attribuée :

Calcul :
– Units distributed
– Attributed conversion rate
– Average transaction value
– Net revenue
– Direct ROI calculation

Example :
– 1000 goodies distributed
– 2% conversion : 20 customers
– 5000€ average value
– 100 000€ revenue
– 5000€ cost
– 1900% direct ROI

Direct value = immediate measurement.

Valeur tangible indirecte

Revenue indirectement influencée :

Components :
– Assisted conversions (multitouch)
– Customer lifetime value increase
– Upsell/cross-sell generation
– Repeat purchase acceleration
– Retention improvement

Calculation :
– Incremental revenue attribution
– Long-term value projection
– Assisted sale contribution
– Cumulative impact
– Indirect ROI

Example :
– Direct revenue : 100 000€
– Indirect (assisted) : 150 000€
– Total attribution : 250 000€
– Extended ROI : 4900%

Indirect value = cumulative impact.

Valeur intangible quantifiée

Benefits measurable indirectement :

Components :
– Brand awareness lift : estimated reach × perception value
– Sentiment improvement : positive mentions × engagement value
– Customer satisfaction : satisfaction increase × lifetime value impact
– Advocacy generated : referral × acquisition cost saved
– Employee engagement : productivity improvement × salary

Valuation approach :
– Industry benchmarks
– Comparable metrics
– Attribution modeling
– Sensitivity analysis
– Conservative estimation

Example :
– Brand awareness lift : 2M impressions × 0.10€ CPV = 200 000€
– Advocacy referrals : 100 referrals × 2500€ CAC = 250 000€
– Employee engagement : +5% productivity × 100 000€ payroll = 5000€
– Total intangible : 455 000€

Intangible quantified = full value.

Valeur intangible non-quantifiée

Benefits difficult à mesurer :

Components :
– Brand equity building
– Community formation
– Culture strengthening
– Relationship deepening
– Legacy creation
– Trust building
– Emotional connection

Recognition :
– Acknowledge existence
– Track qualitatively
– Document evidence
– Monitor trends
– Include in narrative
– Communicate value

Intangible non-quantified = acknowledged importance.

Total economic impact

Comprehensive ROI formula

Calculation :